TY - BOOK AU - Keegan,Warren J. AU - Green,Mark C. TI - Global marketing SN - 0131224530 (pbk.) AV - HF1416 .K44 2003 U1 - 658.848 PY - 2003/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Export marketing N1 - Cover: International edition; Includes bibliographical references and indexes ER -