TY - BOOK AU - Mühlbacher,Hans AU - Dahringer,Lee AU - Leihs,Helmuth TI - International marketing: a global perspective SN - 1861524560 (pbk.) AV - HF1416 .M85 1999 U1 - 658.848 PY - 1999/// CY - London, New York PB - International Thomson Business Press KW - Export marketing N1 - Includes bibliographical references and index ER -