TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Retail management: a strategic approach 
SN  - 9780132037921 (pbk.)
AV  - HF5429 .B45 2007
U1  - 658.87 
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Retail trade
KW  - Management
N1  - Includes bibliographical references and indexes; 1. An introduction to retailing -- 2. Building and sustaining relationships in retailing -- 3. Strategic planning in retailing -- 4. Retail institutions by ownership -- 5. Retail institutions by store-based strategy mix -- 6. Web, nonstore-based, and other forms of nontraditional retailing -- 7. Identifying and understanding consumers -- 8. Information gathering and processing in retailing -- 9. Trading-area analysis -- 10. Site selection -- 11. Retail organization and human resource management -- 12. Operations management : financial dimensions -- 13. Operations management : operational dimensions -- 14. Developing merchandise plans -- 15. Implementing merchandise plans -- 16. Financial merchandise management -- 17. Pricing in retailing -- 18. Establishing and maintaining a retail image -- 19. Promotional strategy -- 20. Integrating and controlling the retail strategy -- App. A. Careers in retailing -- App. B. About the Web site that accompanies Retail management (www.prenhall.com/bermanevans)
ER  -