TY  - BOOK
AU  - Cox,Emmett
TI  - Retail analytics: the secret weapon 
T2  - Wiley & SAS business series
SN  - 9781118099841 (hbk.)
AV  - HF5429 .C69 2012
U1  - 658.87 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Retail trade
KW  - Statistics
KW  - Case studies
N1  - Includes index
N2  - "Retailers have collected a huge amount of data but they do not know what to do with it. This book is designed not only to provide a broad understanding of retail but show how to use the data that these companies have. Each chapter covers a different focus of the retail environment from retail basics and organization structures to common retail database designs. Numerous cases studies and examples are given throughout. In addition, within each chapter the importance of analytics and data is examined"--Provided by publisher
ER  -