TY  - BOOK
AU  - Lindström,Martin
AU  - Seybold,Patricia B.
TI  - Brandchild: remarkable insights into the minds of today's global kids and their relationships with brands 
SN  - 0749438673 (hbk.)
AV  - HD69.B7 L55 2003
U1  - 658.834083 21
PY  - 2003///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Brand name products
KW  - Child consumers
KW  - Advertising and children
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -