TY  - BOOK
AU  - Carpenter,Phil
TI  - eBrands: building an Internet business at breakneck speed 
SN  - 0875849296 (hbk.)
AV  - HD69.B7 C37 2000
U1  - 658.84 21
PY  - 2000///
CY  - Boston
PB  - Harvard Business School Press
KW  - Business names
KW  - Brand name products
KW  - Electronic commerce
KW  - Internet
N1  - Includes bibliographical references (p. 273-285) index
ER  -