TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
T2  - The McGraw-Hill/Irwin series in marketing
SN  - 0071122931 (pbk.)
AV  - HF5821 .A74 2002
U1  - 659.1 21
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -