TY  - BOOK
AU  - Mehra,Anurag
TI  - Advertising management: media approach for market research 
SN  - 9789380228532 (pbk.)
AV  - HF5823 .M44 2009
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Global India Publications
KW  - Advertising
KW  - Management
N1  - Includes bibliographical references and index
ER  -