TY  - BOOK
AU  - Wilmshurst,John
AU  - Mackay,Adrian
TI  - The fundamentals of advertising
SN  - 0750615621 (pbk.)
AV  - HF5821 .W55 1999
U1  - 659.1 21
PY  - 1999///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/els033/99037884.html
ER  -