TY  - BOOK
AU  - Surmanek,Jim
TI  - Advertising media A to Z: the definitive resource for media planning, buying, and research 
SN  - 0071422145 (pbk.)
AV  - HF5826.5 .S87 2004
U1  - 659.103 21
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising media planning
KW  - Dictionaries
UR  - http://www.loc.gov/catdir/bios/mh042/2003003684.html
UR  - http://www.loc.gov/catdir/description/mh031/2003003684.html
ER  -