TY  - BOOK
AU  - Henslowe,Philip
TI  - Public relations: a practical guide to the basics 
SN  - 0749440724 (pbk.)
AV  - HD59 .H46 2003
U1  - 659.2 22
PY  - 2003///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Public relations
KW  - Handbooks, manuals, etc
KW  - Great Britain
N1  - Includes bibliographical references and index; Communication and the roles of public relations -- External public relations sources -- Ethics and the law  -- Working with suppliers -- Working with publishers -- Working with printers -- Working with photographers -- Working with designers -- Making videos -- Exhibitions and other events -- Promotions and functions -- Visits -- Sponsorship and educational activities -- Business writing -- Crisis management -- Working with the media -- External media support -- Planning and programming -- Assessment and evaluation -- Conclusion
UR  - http://www.loc.gov/catdir/toc/ecip046/2003015170.html
ER  -