TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 9780071263351 (pbk.)
AV  - HF5415.135 .C73 2009
U1  - 658.802 22
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
ER  -