TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Walker,Rhett H.
AU  - Patterson,Paul
TI  - Services marketing: an Asia-Pacific and Australian perspective 
SN  - 9780733986789 (pbk.)
AV  - HD9989.A82 L68 2007
U1  - 658.800994 22
PY  - 2007///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson Education Australia
KW  - Service industries
KW  - Australia
KW  - Marketing
KW  - New Zealand
KW  - Pacific Area
KW  - Customer services
N1  - Previous ed.: Prentice Hall, 2004; Includes bibliographical references and index; For tertiary students
ER  -