TY  - BOOK
AU  - Yopp,Jan Johnson
AU  - McAdams,Katherine C.
AU  - Thornburg,Ryan
TI  - Reaching audiences: a guide to media writing 
SN  - 9780205693108 (pbk.)
AV  - P96.A86 Y67 2010
U1  - 808.066302 22
PY  - 2010///
CY  - Boston
PB  - Pearson Allyn & Bacon
KW  - Mass media
KW  - Authorship
KW  - Audiences
N1  - Includes bibliographical references and index
ER  -