TY  - BOOK
AU  - Orlik,Peter B.
TI  - Broadcast/broadband copywriting
SN  - 9780205674527 (pbk.)
AV  - PN1990.9.A88 O75 2010
U1  - 808.066791 22
PY  - 2010///
CY  - Boston
PB  - Allyn & Bacon
KW  - Broadcasting
KW  - Authorship
KW  - Broadcast advertising
N1  - Includes bibliographical references and index; Copywriting dimensions -- The copywriting marketplace -- Copywriting and the communication process -- Tools of our trade -- Rational and emotional attractions -- Making sense of our audience -- CDVP factors -- Audio copywriting -- Key elements of audio writing -- Audio commercials -- Additional audio endeavors -- Video copywriting -- Key elements of video writing -- The business of television commercials -- Additional video and broadband endeavors -- Campaign copywriting -- Public service assignments -- Electronic media campaign construction -- Outro
ER  -