TY  - BOOK
AU  - Piercy,Nigel
ED  - Chartered Institute of Marketing.
TI  - Market-led strategic change: a guide to transforming the process of going to market 
SN  - 075065225X (pbk.)
AV  - HF5415.13 .P54 2002
U1  - 658.8 21
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Previous ed.: 1997; Published in association with the Chartered Institute of Marketing; Includes index
ER  -