TY  - BOOK
AU  - Winer,Russell S.
TI  - Marketing management
SN  - 0132296314 (pbk.)
AV  - HF5415.13 .W56 2007
U1  - 658.8 22
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2004; Includes bibliographical references and indexes
ER  -