TY  - BOOK
AU  - Wimmer,Roger D.
AU  - Dominick,Joseph R.
TI  - Mass media research: an introduction 
SN  - 0534647189 (pbk.)
AV  - P91.3 .W56 2006
U1  - 302.23072 22
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson, Wadsworth
KW  - Mass media
KW  - Research
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004114638-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004114638-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1103/2004114638-t.html
ER  -