TY - BOOK AU - Keyes,Jessica TI - Enterprise 2.0: social networking tools to transform your organization SN - 9781439880432 (hbk.) AV - HM741 .K49 2013 U1 - 302.3 23 PY - 2013/// CY - Boca Raton, FL PB - CRC Press KW - Social networks KW - Web 2.0 KW - Information technology KW - Management KW - BUSINESS & ECONOMICS / Management Science KW - bisacsh KW - BUSINESS & ECONOMICS / Project Management KW - COMPUTERS / Information Technology N1 - "An Auerbach book."; Includes bibliographical references and index N2 - "Examining the advancement of business enterprise through social networking, this book offers a hands-on, practical assessment of not only what to do, but how to do it to master the social networking paradigm and achieve a competitive advantage. Discussing the spectrum of social media and social activities available to business today, it explains the functions of social networking in a business context, shows how to measure and manage social networking, details the utility and role of social networking on a department specific basis, and considers security, risk, legal, and privacy issues"-- UR - http://jacketsearch.tandf.co.uk/common/jackets/covers/weblarge/978143988/9781439880432.jpg ER -