TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research
SN  - 9781118112717 (pbk.)
AV  - HF5415.2 .M33 2013
U1  - 658.83 23
PY  - 2013///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing research
KW  - Computer network resources
N1  - Previous ed.: 2010; Formerly CIP; Includes bibliographical references and index
ER  -