TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 0132631202 (pbk.)
AV  - HF5415 .K68 1997
U1  - 658.8 20
PY  - 1997///
CY  - Upper Saddle River, N.J, London
PB  - Prentice Hall International
KW  - Marketing
N1  - "International edition"; Previous ed.: 1993; Includes bibliographical references and index
ER  -