TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing : a marketing strategy planning approach / 
SN  - 9781259060762 (pbk.)
AV  - HF5415.13 .P47 2014
U1  - 658.8 
PY  - 2014///
CY  - New York : 
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -