TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
AU  - Gremler,Dwayne D.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9780071086967 (pbk.)
AV  - HD9980.5 .Z45 2013
U1  - 658.8 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
ER  -