TY - BOOK AU - Yusniza Kamarulzaman AU - Nor Khalidah Abu TI - Principles of marketing SN - 9789676590510 (pbk.) AV - HF5415 .Y87 2013 U1 - 658.8 PY - 2013/// CY - Shah Alam PB - Oxford Fajar KW - Marketing KW - Management N1 - Includes bibliographical references and index ER -