TY  - BOOK
AU  - McLuhan,Marshall
TI  - Understanding media: the extensions of man 
SN  - 9780415253970 (pbk.)
AV  - P90 .M35 2001
U1  - 302.23 21
PY  - 2001///
CY  - London
PB  - Routledge
KW  - Mass media
KW  - Technological innovations
KW  - Social aspects
KW  - Communication
KW  - Communication and technology
N1  - Includes bibliographical references
ER  -