TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 9780132465496 (pbk.)
AV  - HF5415.135 .K47 2010
U1  - 658.8 22
PY  - 2010///
CY  - Boston, [Mass.], London
PB  - Pearson
KW  - Marketing
KW  - Strategic planning
KW  - Decision making
KW  - Case studies
N1  - Previous ed.: 2007; Includes bibliographical references and index
ER  -