TY  - BOOK
AU  - Sharp,Byron
TI  - Marketing: theory, evidence, practice 
SN  - 9780195573558 (pbk.)
AV  - HF5415 .S53 2013
U1  - 658.8 
PY  - 2013///
CY  - South Melbourne, Victoria
PB  - Oxford University Press
KW  - Marketing
KW  - Australia
KW  - Case studies
N1  - Includes bibliographical references (pages 572-596) and index
ER  -