TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205418481 (pbk.)
AV  - P90 .V53 2004
U1  - 302.23 22
PY  - 2004///
CY  - Boston
PB  - Pearson/Allyn & Bacon
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -