TY  - BOOK
AU  - Zichermann,Gabe
AU  - Cunningham,Christopher
TI  - Gamification by design: implementing game mechanics in web and mobile apps 
SN  - 9781449397678 (pbk.)
AV  - QA76.76.C672 Z53 2011
U1  - 006.7 22
PY  - 2011///
CY  - Sebastopol, Calif.
PB  - O'Reilly Media
KW  - Application software
KW  - Development
KW  - Internet games
KW  - Design
KW  - Psychological aspects
KW  - Mobile games
KW  - Social media
KW  - Marketing
KW  - Web sites
N1  - Includes index
N2  - "What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover
ER  -