TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick,Fiona
TI  - Principles and practice of marketing / 
SN  - 9780077140007 (pbk.)
AV  - HF5415 .J63 2013
U1  - 658.8 
PY  - 2013///
CY  - London
PB  - McGraw-Hill Higher Education
KW  - Marketing
N1  - Includes index
ER  -