TY - BOOK AU - Hogan,Kevin TI - The psychology of persuasion: how to persuade others to your way of thinking SN - 9789832349549 (pbk.) AV - BF637.P4 H64 2005 U1 - 153.852 21 PY - 2005/// CY - petaling jaya PB - Advantage Quest KW - Persuasion (Psychology) KW - Influence (Psychology) KW - Interpersonal communication KW - Interpersonal relations N1 - Includes bibliographical references (p. 283-287) ER -