TY  - BOOK
AU  -  Morgan,Nigel
AU  - Pritchard,Annette
AU  - Pride,Roger
TI  - Destination branding: creating the unique destination proposition 
SN  - 9781856178204 (pbk.)
AV  - G155.A1 D47 2010
U1  - 338.47910688 22
PY  - 2010///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - Advertising
KW  - Tourism
KW  - Marketing
N1  - Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004; Formerly CIP; Includes bibliographical references and index
ER  -