TY  - BOOK
AU  - Potter,W.James
TI  - Media literacy
SN  - 9781412958752 (pbk.)
AV  - P96.M4 P68 2008
U1  - 302.23 22
PY  - 2008///
CY  - Los Angeles
PB  - Sage Publications
KW  - Media literacy
N1  - Includes bibliographical references (p. 394-413) and index; Living in the message-saturated world -- Media literacy approach -- Individual's perspective -- Industry perspective on audience -- Children as a special audience -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Development of mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007036375-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007036375-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0828/2007036375-t.html
ER  -