TY  - BOOK
AU  - Severin,Werner J.
AU  - Tankard,James W.
TI  - Communication theories: origins, methods, and uses in the mass media 
SN  - 9780205727261 (pbk.)
AV  - P90 .S48 2010
U1  - 302.23 22
PY  - 2010///
CY  - New York
PB  - Addison Wesley Longman
KW  - Mass media
KW  - Communication
N1  - "International edition"--Cover; Includes bibliographical references and index
ER  -