TY  - BOOK
AU  - Ehrlich,Evelyn
AU  - Fanelli,Duke
TI  - The financial services marketing handbook: tactics and techniques that produce results 
T2  - Bloomberg financial series
SN  - 9781118065716  (hbk.)
AV  - HG181 .E47 2012
U1  - 332.10688 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Bloomberg Press
KW  - Financial services industry
KW  - United States
KW  - Marketing
KW  - Financial planners
KW  - Customer relations
KW  - Computer network resources
N1  - Series data from the jacket; Includes bibliographical references and index
N2  - "The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar.The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--
UR  - http://www.loc.gov/catdir/enhancements/fy1208/2011041422-b.html
ER  -