TY  - BOOK
AU  - Kelley,Larry D.
AU  - Sheehan,Kim
AU  - Jugenheimer,Donald W.
TI  - Advertising media planning: a brand management approach 
SN  - 9780765640901 (pbk.)
AV  - HF5826.5 .K45 2015
U1  - 659.1/11 23
PY  - 2015///
CY  - New York, London :  
PB  - Routledge,Taylor & Francis Group
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -