TY  - BOOK
AU  - Berns,Gregory
TI  - Iconoclast: a neuroscientist reveals how to think differently 
SN  - 9781422133309 (pbk.)
AV  - QP360 .B47 2010
U1  - 612.8 22
PY  - 2010///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Neuropsychology
KW  - Iconoclasm
KW  - Psychology, Industrial
KW  - Creative ability
KW  - Psychophysiology
KW  - methods
KW  - Behavior
KW  - physiology
KW  - Fear
KW  - Perception
KW  - Risk-Taking
KW  - Thinking
N1  - Includes bibliographical references and index; Doing what can't be done : Howard Armstrong -- Through the eye of an iconoclast : Dale Chihuly, Paul Lauterbur, Nolan Bushnell -- From perception to imagination : Walt Disney, Florence Nightingale, Branch Rickey, Kary Mullis -- Fear : the inhibitor of action : Jackie Robinson, Dixie Chicks, Computer Associates, Rite-Solutions -- How fear distorts perception : NASA, Richard Feynman, Solomon Asch, Martin Luther King Jr. -- Why the fear of failure makes people risk averse : David Dreman, Bill Miller, Henry Ford -- Brain circuits for social networking : Pablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds, Warren Buffett -- Private spaceflight : a case study of iconoclasts working together : Burt Rutan, Richard Branson, Peter Diamandis, Rick Homans -- When iconoclast becomes icon : Arthur Jones, Jonas Salk, Steve Jobs
N2  - Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential
ER  -