Asia Pacific University Library catalogue


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21.
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CENTENNIALS AND MILLENNIAL'S SOCIAL CONTENT MARKETING BEHAVIOUR: A PREDICTIVE ANALYTICS APPROACH / RAHEEM MAFAS.

by RAHEEM MAFAS (TP044212) | Dr. Mudiarasan Kuppusamy [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of Master of Science in Data Science and Business Analytics (UCMF1704DSBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-16 (1). :

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22.
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CONSUMER ONLINE BUYING BEHAVIOUR TOWARDS E-GROCERY; A QUANTITATIVE STUDY AMONG FOREIGNERS IN KUALA LUMPUR, MALAYSIA / ARNOLD IMANI ULOMI.

by ARNOLD IMANI ULOMI (TP046852) | Mr. Jonathan Jeevan Strinivas [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2018Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Business Administration (Euro - Asia Business) (UCMF1708EAMBA) Availability: Items available for reference: APU Library Not for loanCall number: PM-30-50 (1). :

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23.
Social marketology : improve your social media processes and get customers to stay forever / Ric Dragon.

by Dragon, Ric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2012Availability: Items available for loan: APU LibraryCall number: HF5415.1265 .D73 2012 c.1 (1).

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24.
A gift of fire : social, legal, and ethical issues for computing technology / Sara Baase, Timothy M. Henry.

by Baase, Sara | Henry, Timothy.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Pearson, c2018Availability: Items available for loan: APU LibraryCall number: QA76.9.C66 B33 2018 c.1 (2).

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25.
The franchise era : managing media in the digital economy / edited by James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber.

by Fleury, James | Hartzheim, Bryan Hikari | Mamber, Stephen.

Series: Traditions in American cinemaMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Edinburgh : Edinburgh University Press, [2019]Availability: Items available for loan: APU LibraryCall number: P96.M34 F73 2019 c.1 (1).

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26.
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FACTORS EFFECTING THE ROLE OF E-COMMERCE PLATFORM'S TOWARDS IMPULSE BUYING BEHAVIOR OF PERIPHERAL GOODS : A QUANTITATIVE STUDY AMONG THE YOUTH OF MALDIVES / THAMLEEKA MOHAMED.

by THAMLEEKA MOHAMED (TP050206) | Dr. Behrang Samadi [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Science in Global Marketing Management (UCMF1808GMM) Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PM-31-36 (1). :

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27.
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IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE DECISION IN FASHION INDUSTRY AMONG CONSUMERS IN KLANG VALLEY, MALAYSIA / TER KHAI YUN.

by TER KHAI YUN (TP042536) | Ms. Vaneetha Sagadevan [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2020Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0177 (1). :

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28.
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FACTORS INFLUENCING SOCIAL MEDIA MARKETING ON PURCHASING BEHAVIOUR AMONG GEN Y CONSUMERS IN KLANG VALLEY / LEE PUI LING.

by LEE PUI LING (TP042515) | Ms. Gogulamathe Shamugam [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2020Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). Availability: Items available for reference: APU Library Not for loanCall number: PG-23-0180 (1). :

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29.
Cyber criminology / Hamid Jahankhani.

by Jahankhani, Hamid [editor.].

Series: Advanced sciences and technologies for security applicationsMaterial type: Text Text; Literary form: Not fiction Publication details: Cham : Springer International Publishing : Imprint: Springer, c2018Availability: Items available for loan: APU LibraryCall number: K5215.5 .J34 2018 c.1 (1).

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30.
Global advertising practice in a borderless world / Robert Crawford, Linda Brennan and Lukas Parker.

by Crawford, Robert, 1975- [editor.] | Brennan, Linda L [editor.] | Parker, Lukas, 1977- [editor.].

Series: Routledge studies in international business and the world economy ; 66.Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: APU LibraryCall number: HF5823 .G5625 2017 c.1 (1).

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