Asia Pacific University Library catalogue


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1.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Series: Routledge communication seriesEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, c2010Availability: Items available for loan: APU LibraryCall number: HF5826.5 .K38 2010 c.1 (1).

2.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Series: Routledge Communication SeriesEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: APU LibraryCall number: HF5826.5 .K38 2017 c.1 (2).

3.
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E [author.].

Series: Routledge communication seriesEdition: 8th Edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY: Routledge, Taylor & Francis Group, c2022Availability: Items available for loan: APU LibraryCall number: HF5826.5 .K38 2022 c.1 (1).