Asia Pacific University Library catalogue


The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures / Frans Johansson.

By: Johansson, FransMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2004Description: xiii, 207 p. ; 25 cmISBN: 1591391865 (hbk.); 9781591391869 (hbk.)Subject(s): Technological innovations | Creative thinkingDDC classification: 658.4063 LOC classification: HC79.T4 | J64 2004
Contents:
The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HC79.T4 J64 2004 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00026998

Includes bibliographical references (p. 191-200) and index.

The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.

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