Asia Pacific University Library catalogue


Innovation and strategy of online games / Jong H. Wi.

By: Jong, H. WiMaterial type: TextTextSeries: Series on technology management ; v. 14.Publication details: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific, c2009Edition: 1st edDescription: xx, 220 p. : ill. ; 24 cmISBN: 9781848163560 (hbk.); 1848163568 (hbk.)Subject(s): Electronic games industry | Technological innovationsDDC classification: 338.477948 LOC classification: HD9993.E452 | J66 2009
Contents:
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD9993.E452 J66 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00021372

Includes bibliographical references (p. 211-214) and index.

Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.

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