Asia Pacific University Library catalogue


Marketing management / Philip Kotler, Kevin Lane Keller.

By: Kotler, PhilipContributor(s): Keller, Kevin Lane, 1956-Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 14th edDescription: xxii, 657, [127] p. : col. ill. ; 29 cmISBN: 9780132102926 (hbk.); 0132102927 (hbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .K68 2012
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.13 .K68 2012 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00014394

Includes bibliographical references and index.

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