Asia Pacific University Library catalogue


Your search returned 3 results.

|
1.
Marketing warfare / Al Ries & Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 20th anniversary ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415 .R54 2006 c.1 (3).

2.
The origin of brands : how product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: Paperback ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Collins, 2005Availability: Items available for loan: APU LibraryCall number: HD69.B7 R54 2005 c.1 (1).

3.
The fall of advertising and the rise of PR / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st HarperBusiness pbk. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperBusiness, c2002Availability: Items available for loan: APU LibraryCall number: HF5823 .R54 2002 c.1 (1).