Asia Pacific University Library catalogue


Your search returned 2 results.

|
1.
The origin of brands : how product evolution creates endless possibilities for new brands / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: Paperback ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Collins, 2005Availability: Items available for loan: APU LibraryCall number: HD69.B7 R54 2005 c.1 (1).

2.
The fall of advertising and the rise of PR / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st HarperBusiness pbk. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperBusiness, c2002Availability: Items available for loan: APU LibraryCall number: HF5823 .R54 2002 c.1 (1).