Asia Pacific University Library catalogue


Global marketing management : changes, challenges and new strategies / Kiefer Lee, Steve Carter.

By: Lee, KieferContributor(s): Carter, S. (Steve)Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2005Description: xxxi, 582 p. : col. ill. ; 25 cmISBN: 0199267529 (pbk.); 9780199267521 (pbk.)Subject(s): International business enterprises -- Management | Strategic planningDDC classification: 658.84 LOC classification: HD62.4 | .L44 2005Online resources: Table of contents | Publisher description | Contributor biographical information
Contents:
Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book HD62.4 .L44 2005 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027859

Includes bibliographical references and index.

Changes and new challenges -- The global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.

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