Essentials of business research methods / by Joseph Hair ...[et. al.]
Material type: TextPublication details: New York : Routledge, c2016Edition: 3rd edDescription: xi, 494 p. : ill. ; 24 cmISBN: 9780765646132 (pbk.)Subject(s): Business -- ResearchDDC classification: 650.072/1 LOC classification: HD30.4 | .H29 2016Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HD30.4 .H29 2016 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015598 | |
Staff Circulation | APU Library Open Shelf | Book | HD30.4 .H29 2016 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014844 | |
General Circulation | APU Library Open Shelf | Book | HD30.4 .H29 2016 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00014845 |
Includes bibliographical references and index.
Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
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