Asia Pacific University Library catalogue


Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].

Contributor(s): Morrison, Margaret AMaterial type: TextTextPublication details: Thousand Oaks, Calif. : SAGE, c2012Edition: 2nd edDescription: xv, 218 p. : ill. ; 23 cmISBN: 9781412987240 (pbk.); 1412987245 (pbk.)Subject(s): Advertising -- Research | Marketing research -- Methodology | Qualitative researchDDC classification: 659.1072 LOC classification: HF5814 | .U85 2012
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Item type Current library Collection Call number Copy number Status Date due Barcode
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Open Shelf 		Book HF5814 .U85 2012 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00011952

Includes bibliographical references and index.

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