Driving green consumerism through strategic sustainability marketing / Farzana Quoquab, Ramayah Thurasamy, Jihad Mohammad.
Material type:
TextSeries: A volume in the Practice, Progress, and Proficiency in Sustainability (PPPS) Book SeriesPublication details: Hershey, PA : IGI Global, Disseminator of Knowledge, c2018Description: xx, 301 pages ; 29 cmISBN: 9781522529125 (hardcover)Subject(s): Green marketing | Consumer behavior -- Environmental aspects | Environmentalism | Consumption (Economics) -- Environmental aspectsDDC classification: 658.8/02 LOC classification: HF5413 | .D75 2018Summary: "This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5413 .D75 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00012933 |
Includes bibliographical references (pages 251-293) and index.
"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and environmental concern in the developing countries and outlines the possible growth of this sector"--
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