Asia Pacific University Library catalogue


An introduction to service design / by Lara Penin.

By: Penin, LaraMaterial type: TextTextPublication details: London ; New York, NY : Bloomsbury Publishing, c2017Description: 192 pages ; 23 cmISBN: 9781472572585 (paperback. : alk. paper)Subject(s): Customer services | Service industriesDDC classification: 658.8/12 LOC classification: HF5415.5 | .P45 2017
Contents:
Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.5 .P45 2017 c.1 (Browse shelf (Opens below)) 1 Available 00012910

Includes bibliographical references and index.

Introduction -- Defining services -- The service economy -- Digital services -- Services for public interest -- The politics of service design -- Designing for services -- Getting started in the service design process -- Research and analysis -- Generating service design concepts -- Prototyping, testing, iterating -- Implementing and evaluating services -- Service design core capabilities.

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