Asia Pacific University Library catalogue


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1.
Marketing in the not-for-profit sector / Margaret Kinnell and Jennifer MacDougall.

by Evans, Margaret Kinnell | MacDougall, Jennifer | Institute of Marketing.

Series: Marketing series (London, England) ; Professional development.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415 .K56 1997 c.1 (1).

2.
Case studies in international marketing / edited by Peter Doyle and Norman A. Hart.

by Doyle, Peter, 1943 June 23-2003 | Hart, Norman A | CAM Foundation | Institute of Marketing.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Published on behalf of the CAM Foundation and the Institute of Marketing [by] Heinemann, c1982Availability: Items available for loan: APU LibraryCall number: HF1009.5 .C37 1982 c.1 (1).

3.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald.

by McDonald, Malcolm | Institute of Marketing.

Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : Butterworth-Heinemann, c1999Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M33 1999 c.2 (2). Withdrawn (2).